Turning Strangers Into Customers

I can’t remember a time in my voice over career when I’ve worked with so many new people in the span of a few weeks. Faceless folks to me since I’m meeting them via ISDN or phone-patch in the home studio.  Names and voices in my headphones from studios in Los Angeles, Austin, Detroit, and Conneticut.

Besides doing the the best possible work for them, what else can we voice over performers do to increase the odds that these strangers ring our agents again. And again.

Jay Conrad Levinson, author of Guerrilla Marketing,  puts it this way:

“The highest form of public relations is human relations. People buy from friends, so it’s crucial to make the human bond before you can make a lasting business bond.”

Read the entire Guerrilla  Marketing blog post here.  It’s well worth your time.

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