Love them or hate them it was another swirling circus for Super Bowl TV ads this year. And, “Yeah, I really liked that ad but don’t ask me what it was for.”
I always find it interesting which ads are remembered and liked by folks versus which spots viewers actually recall what product or service was being touted. They are not necessarily the same. We all capture information differently.
Ad Age magazine has it’s annual Nielson report on likability vs. brand recall for this year’s crop of Super Bowl ads here.