Better Times Ahead for the Commercial Voice Actor?

A couple of the leading on-line radio trade magazines are quoting a report from SNL Kagan that predicts “bounce-back” growth in ad revenues for the  U.S. broadcast industry this year.  This can only be good news for the voice actor who’s genre of work includes commercials and promos.  From All Access:

SNL KAGAN has some good news for the broadcast industry — in the form of higher ad growth. After years of double-digit declines, the media researcher says radio advertising will rise 6.4% to $17.1 billion this year. This boost follows a drop of 17.7% to $16.0 billion in 2009. Ad revenue from online is expected to add to that total.

And the news just keeps getting better, with SNL KAGAN predicting a future 15% rise to $552 million for radio, and $19.8 billion in advertising within six years.

TV stations were expected to climb 14.3% in 2010 to $19.8 billion — rising from $17.3 billion in 2009.

“The bounce-back in ad revenues, combined with other positive trends, such as growing digital dollars, have reassured investors  who have bid radio station stocks up 36% and TV station stocks up 26% year-to-date,” stated Sr. Analyst ROBIN FLYNN.

SNL KAGAN is hosting the 27th Annual TV and Radio Finance Summit JUNE 16th at the Millennium Broadway Hotel in NEW YORK.

My own carefully thought out analysis of the report: “Whoo Hoo!”

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