Male Voice Talent
There was a time when you heard mostly deep voices on American radio and television. Male voice talent recorded the majority of commercials, voiced the program intros and did the DJ patter between tunes on the radio. That is no longer the case.
Beginning in the 1970’s a combination of government regulations (EEO) and a more sophisticated marketing outlook by advertisers brought many more women and minorities to the airways. Commercials for products used exclusively by women are now rarely narrated by male voice talent. It just makes sense.
Male Voice Talent
For certain product categories, advertisers still prefer to cast male voice talent. For example, I can’t remember ever hearing a trailer for a theatrical horror film or war movie voiced by a female. But I could be wrong.
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