Archive for the ‘Marketing’ Category
Moving To Windows 7
Last month I was fortunate enough to be cast as the voice for a web video promoting Dell Computer as a partner for companies making the migration to Windows 7.В The producers wanted a tongue-in-cheek retro feel to the narration. Oh my!
Edited to add embed code.
April 28, 2010
Posted in: General, Marketing, Self Promotion 
No Comments
Marketing Your Voice Over Business
Jay Levinson, father of Guerrilla Marketing,В emails with some good points the voice actor should always be mindful of:
Marketing is the art of getting people to change their minds – or maintain [...]
April 19, 2010
Posted in: Branding, Marketing, Self Promotion No Comments
Big Bowl of Superbowl Ads
Advertising trade publication Ad Age has a big list of this year’s Superbowl spots.
February 8, 2010
Posted in: Advertising, Marketing 2 Comments
Goodbye Mr. “Sunday, Sunday, Sunday!”
It was (is) a read stitched into the fabric of America’s culture by Jan C. Gabriel of Chicago. Few of us knew his name, but most of us know the sound, the quintessential hard sell, in this case for drag strip racing that happened when? On “Sunday, Sunday, Sunday!”
You’ll find a video story of his [...]
January 14, 2010
Posted in: General, Marketing No Comments
Voice Actors Set Goals for Twenty-Ten
Prolific blogger and nice guy Bob Sour has a link on his blog that sends you to Voice Over Xtra where a gaggle of voice actors have listed their resolutions for next year.
The goals expressed are a good reminder of what we all should be doing to further our careers, and for me a list [...]
December 31, 2009
Posted in: Marketing, Self Promotion, Training No Comments
A Lesson in Branding
When your brand as a voice actor is as secure as as his was, you can get away with wonderfully inventive demos like this. I don’t have enough fingers to count up the “rules” he broke with this one. But it didn’t matter.
September 20, 2009
Tags: Branding, Lorenzo Music, voice actor Posted in: Branding, General, Marketing One Comment
Picture This. Or Not.
There has been a debate over on the Yahoo! Voice-over forum on whether or not the voice actor should include a headshot with or on the demo packaging or other voiceover marketing materials.
Let’s be clear. Most actors have headshots and video demos for their on-camera careers.В The question at hand is about including a photo [...]
May 8, 2009
Posted in: General, Getting Started, Marketing, Self Promotion 2 Comments
Promoting Your Voice Over Career
Even if you have another job to make sure the bills get paid, the voice over career is largely a separate free-lancing kind of thing.В Over at Freelance Switch, Thursday Bram has listed 50 simple marketing ideas for the free-lancer. Not everything applies to the voice actor but the list still has great value.
Number one [...]
May 7, 2009
Posted in: Marketing, Self Promotion No Comments
