Archive for the ‘Marketing’ Category

Moving To Windows 7

Last month I was fortunate enough to be cast as the voice for a web video promoting Dell Computer as a partner for companies making the migration to Windows 7.В  The producers wanted a tongue-in-cheek retro feel to the narration. Oh my!
Edited to add embed code.

April 28, 2010   Posted in: General, Marketing, Self Promotion  No Comments

Marketing Your Voice Over Business

Jay Levinson, father of Guerrilla Marketing,В  emails with some good points the voice actor should always be mindful of:
Marketing is the art of getting people to change their minds – or maintain [...]

April 19, 2010   Posted in: Branding, Marketing, Self Promotion  No Comments

Big Bowl of Superbowl Ads

Advertising trade publication Ad Age has a big list of this year’s Superbowl spots.

February 8, 2010   Posted in: Advertising, Marketing  2 Comments

Goodbye Mr. “Sunday, Sunday, Sunday!”

It was (is) a read stitched into the fabric of America’s culture by Jan C. Gabriel of Chicago. Few of us knew his name, but most of us know the sound, the quintessential hard sell, in this case for drag strip racing that happened when? On “Sunday, Sunday, Sunday!”
You’ll find a video story of his [...]

January 14, 2010   Posted in: General, Marketing  No Comments

Voice Actors Set Goals for Twenty-Ten

Prolific blogger and nice guy Bob Sour has a link on his blog that sends you to Voice Over Xtra where a gaggle of voice actors have listed their resolutions for next year.
The goals expressed are a good reminder of what we all should be doing to further our careers, and for me a list [...]

December 31, 2009   Posted in: Marketing, Self Promotion, Training  No Comments

A Lesson in Branding

When your brand as a voice actor is as secure as as his was, you can get away with wonderfully inventive demos like this. I don’t have enough fingers to count up the “rules” he broke with this one. But it didn’t matter.

September 20, 2009  Tags: , ,   Posted in: Branding, General, Marketing  One Comment

Picture This. Or Not.

There has been a debate over on the Yahoo! Voice-over forum on whether or not the voice actor should include a headshot with or on the demo packaging or other voiceover marketing materials.
Let’s be clear. Most actors have headshots and video demos for their on-camera careers.В  The question at hand is about including a photo [...]

May 8, 2009   Posted in: General, Getting Started, Marketing, Self Promotion  2 Comments

Promoting Your Voice Over Career

Even if you have another job to make sure the bills get paid, the voice over career is largely a separate free-lancing kind of thing.В  Over at Freelance Switch, Thursday Bram has listed 50 simple marketing ideas for the free-lancer. Not everything applies to the voice actor but the list still has great value.
Number one [...]

May 7, 2009   Posted in: Marketing, Self Promotion  No Comments


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