Bill Pryce Voice Over Blog » Branding

Marketing Your Voice Over Business

Bill — Mon, 19 Apr 2010 15:00:48 +0000

Jay Levinson, father of Guerrilla Marketing, emails with some good points the voice actor should always be mindful of:

Marketing is the art of getting people to change their minds – or maintain their mindset if they’re inclined to do business with you already. They either must switch brands or purchase a type of product or service that has never existed before. That’s asking a lot of them. Every little thing you do and show and say – not just your advertising or your website – is going to affect people’s perceptions of you.

In other words, in addition to your performance, how you behave and what you say at a session says a lot about you. And remember, you are the product and the brand of your business.

JC Penney Doghouse Part Deux

Bill — Wed, 25 Nov 2009 14:09:50 +0000

JC Penney is a locally based company that at one time ran a first class production facility where I had the pleasure of voicing non-broadcast projects for them. In fact it was one training piece I worked on for them where I learned just how long I could read before my voice started giving out.

Anyway, they are back with another installment of the Doghouse. Guys, pay attention.
(Edited to change video servers)

A Lesson in Branding

Bill — Sun, 20 Sep 2009 21:52:44 +0000

When your brand as a voice actor is as secure as as his was, you can get away with wonderfully inventive demos like this. I don’t have enough fingers to count up the “rules” he broke with this one. But it didn’t matter.

Lorenzo Music.mp3

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