Archive for the ‘Branding’ Category
JC Penney Doghouse Part Deux
JC Penney is a locally based company that at one time ran a first class production facility where I had the pleasure of voicing non-broadcast projects for them. In fact it was one training piece I worked on for them where I learned just how long I could read before my voice started giving out.
Anyway, [...]
November 25, 2009
Posted in: Advertising, Branding, General 
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A Lesson in Branding
When your brand as a voice actor is as secure as as his was, you can get away with wonderfully inventive demos like this. I don’t have enough fingers to count up the “rules” he broke with this one. But it didn’t matter.
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September 20, 2009
Tags: Branding, Lorenzo Music, voice actor Posted in: Branding, General, Marketing One Comment