Archive for the ‘Branding’ Category

Marketing Your Voice Over Business

Jay Levinson, father of Guerrilla Marketing,В  emails with some good points the voice actor should always be mindful of:
Marketing is the art of getting people to change their minds – or maintain [...]

April 19, 2010   Posted in: Branding, Marketing, Self Promotion  No Comments

JC Penney Doghouse Part Deux

JC Penney is a locally based company that at one time ran a first class production facility where I had the pleasure of voicing non-broadcast projects for them. In fact it was one training piece I worked on for them where I learned just how long I could read before my voice started giving out.
Anyway, [...]

November 25, 2009   Posted in: Advertising, Branding, General  No Comments

A Lesson in Branding

When your brand as a voice actor is as secure as as his was, you can get away with wonderfully inventive demos like this. I don’t have enough fingers to count up the “rules” he broke with this one. But it didn’t matter.

September 20, 2009  Tags: , ,   Posted in: Branding, General, Marketing  One Comment


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