Home About Bill's Demos

Archive for the ‘Branding’ Category


Man Licks Crumbs Off Another Man’s Finger

By on Thursday, February 10th, 2011 | No Comments

Link to Advertising Age report from Nielson research regarding Super Bowl ad likability vs. brand recall.

Share
Read More...

Marketing Your Voice Over Business

By on Monday, April 19th, 2010 | No Comments

Jay Levinson, father of Guerrilla Marketing,  emails with some good points the voice actor should always be mindful of: Marketing is the art of getting people to change their minds – or maintain their mindset if they’re inclined to do business with you already. They either must switch brands or purchase a type of product [...]

Share
Read More...

JC Penney Doghouse Part Deux

By on Wednesday, November 25th, 2009 | No Comments

JC Penney is a locally based company that at one time ran a first class production facility where I had the pleasure of voicing non-broadcast projects for them. In fact it was one training piece I worked on for them where I learned just how long I could read before my voice started giving out. [...]

Share
Read More...

A Lesson in Branding

By on Sunday, September 20th, 2009 | 1 Comment

When your brand as a voice actor is as secure as as his was, you can get away with wonderfully inventive demos like this. I don’t have enough fingers to count up the “rules” he broke with this one. But it didn’t matter. Lorenzo Music.mp3

Share
Read More...

Bad Behavior has blocked 17 access attempts in the last 7 days.