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Man Licks Crumbs Off Another Man’s Finger

By on Thursday, February 10th, 2011 | No Comments

Link to Advertising Age report from Nielson research regarding Super Bowl ad likability vs. brand recall.

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Better Times Ahead for the Commercial Voice Actor?

By on Tuesday, June 15th, 2010 | No Comments

A couple of the leading on-line radio trade magazines are quoting a report from SNL Kagan that predicts “bounce-back” growth in ad revenues for the  U.S. broadcast industry this year.  This can only be good news for the voice actor who’s genre of work includes commercials and promos.  From All Access: SNL KAGAN has some [...]

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Darth Vader Voices Your Tom Tom

By on Tuesday, May 4th, 2010 | No Comments

Driving around with my GPS,  I ignore the voice commands often, triggering the “re-calculating” comment from the female voice so many times I half expect her to reach out of the device and give me a good smack upside the head.  I wonder if I would ignore Darth Vader’s commands so flippantly.  You can get [...]

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Big Bowl of Superbowl Ads

By on Monday, February 8th, 2010 | 2 Comments

Advertising trade publication Ad Age has a big list of this year’s Superbowl spots.

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In Search of The Next Billy Mays

By on Monday, January 25th, 2010 | No Comments

Tangentially related to voice over, the call has gone out to find a replacement for hyper-pitchman Billy Mays who unexpectedly passed away in 2009.  The joke around our house was that when one of  Mr. Mays’ TV spots came on, you could hit “mute” on the remote and still hear him. Trade publication Advertising Age [...]

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Que the Announcer

By on Monday, January 11th, 2010 | No Comments

A point of direction we see a lot in the voice over audition process is “no announcer” or “stay away from announcer sound” or “need real, genuine, no announcer” and 67 variations thereof. Why? My voice-over coach has a theory: The classic announcer sound from the 50′s-70′s is representative of the generation of admen who [...]

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JC Penney Doghouse Part Deux

By on Wednesday, November 25th, 2009 | No Comments

JC Penney is a locally based company that at one time ran a first class production facility where I had the pleasure of voicing non-broadcast projects for them. In fact it was one training piece I worked on for them where I learned just how long I could read before my voice started giving out. [...]

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What is the Context?

By on Monday, September 14th, 2009 | No Comments

Been thinking about the word “context” this morning. It’s one of the lenses through which we should see the script as we prepare for the job or an audition. It helps us determine choices. I think language scholar Oscar E. Nybakken has a very useful take on the word “context” for the voice actor: Context [...]

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New Area of Work for the Voice Actor?

By on Wednesday, September 2nd, 2009 | No Comments

The merging and melding of media marches on.  Now we have video embedded in print ads.  What does this mean for the voice actor? It can’t be bad, methinks.

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What are the 7 Words You Can’t Say in Advertising?

By on Wednesday, April 1st, 2009 | No Comments

Copywriter Steve Simpson has an amusing column in Adweek that speaks to the new guidelines for the advertising scribe.  I might have used the word “funny” to describe the column, but “funny” may not be an appropriate word choice during these difficult economic times.  So infers the ” Bureau of the New Era of Responsibility, [...]

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