Que the Announcer

A point of direction we see a lot in the voice over audition process is “no announcer” or “stay away from announcer sound” or “need real, genuine, no announcer” and 67 variations thereof. Why?

My voice-over coach has a theory: The classic announcer sound from the 50’s-70’s is representative of the generation of admen who lied to us. Can’t imagine what she means.